« MBooks: Google Books for Users with Visual Disabilities | Main | Being Wired or Being Tired: 10 Ways to Cope with Information Overload »
August 21, 2008
Pew Study on Search Engine Use
If you haven't seen the recent Pew study on search engine use, take a gander. Use of search engines is increasing, as you might expect, up to 49% of users who use search engines on a typical day. Search engine use is fast approaching that of email (which is at 60%), the major and most-used internet application. The use of search engines goes up with education level, income level, and connection speed. The correlation is reversed for age - younger users search more than older users. And, oddly enough, men search more than women.
August 21, 2008 | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c511253ef00e55422b7fb8834
Listed below are links to weblogs that reference Pew Study on Search Engine Use:
Comments
Really interesting report - I wonder how much of this is down to the way in which some groups use 'trusted' sites (news sites, ISP portal, etc) and URLs direct from friends or offline marketing material rather than search.
Posted by: Paul Bevan | August31, 2008
Nah, Scott. You know me better than that. I think it's odd because I wouldn't have expected much difference at all between the sexes. I'd be interested to see a statistical study done on searching vs. browsing, comparing gender, age, education, etc. Something tells me that women might browse more than men, but I don't know. An interesting thought.
Posted by: Sarah Houghton-Jan (LiB) | August24, 2008
"Oddly"? Surely you don't REALLY believe the stereotype that men never ask for directions, do you? :-)
Posted by: Scott | August22, 2008
