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June 13, 2008
The Hyperconnected Study
Are you hyperconnected? You might find you think you are (as Tasha Saecker reports on Sites and Soundbytes). I think I am too. To find out how hc-ed you are, check out the Hyperconnected study (PDF), a white paper sponsored by Nortel.
They broke people into four groups:
- Hyperconnected: Those who have fully embraced the brave new world, with more devices per capita than the other clusters and more intense use of new communications
- applications. They liberally use technology devices and applications for both personal and business use.
- Increasingly Connected: Those who are using multiple devices and applications but fewer than the hyperconnected. They use blogs and wikis, but they are half as likely as the hyperconnected to be involved with social networks, a third as likely to use voice over IP (VoIP).
- Passive Online: Those who use even fewer devices but are beginning to experiment with some applications, like instant messaging, but aren’t ready for more advanced Web 2.0 applications, like social networking or video conferencing over the Web.
- Barebones Users: Those who are online but pretty much stick to email, desktop access to the Internet, and cell phone use for voice calls.
They then examined those groups in relation to device adoption, region, blurring between work and life, application and device preferences, and on and on. There is a lot of data here.
June 13, 2008 | Permalink
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