Search engine optimization for small businesses

SEOmoz has published a lengthy, but good, search engine optimization checklist: The Beginner's Checklist for Small Business SEO.  A good tool to add to any library's small business web resources list or class training materials.  If small businesses want to succeed today, it needs to be findable online.  Nothing is worse than looking for a business's website only to find it doesn't have one, or worse yet, that it's on fifth page of results in a search for its exact name.  Usually only librarians will experience that second scenario - most normal people give up after the first page.

via Darlene Fichter's furl file