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April 21, 2008
Free2 library PR campaign in SF Bay Area
The San Francisco Bay Area libraries, of which my library is one, have launched a massive PR campaign with the theme "Free2." The idea is that you build upon the theme: free2create, free2enjoy, free2...you name it. The campaign has Free2 website which offers a local library look-up by zipcode, a contest for the best "free2" story with some nifty prizes, and more. The campaign also involves posters, billboards, and bus signs in the communities as well as a wealth of promotional material in our libraries. The goal is to get the word out about the library - to re-introduce the idea of the public library into the public's consciousness and update them about what today's library is all about.
April 21, 2008 | Permalink
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It's too bad that in all the ads that appear in public, on buses, billboards, etc. there is no actual mention of libraries anywhere on the printed material.
If people on the bus who see the ad remember the URL and then actually use it on a computer, they can see that the ad is related to libraries.
This bus ride has seen a lot of head scratching about this ad when people have noticed it at all!
Posted by: Dan | August14, 2008
Yes. That has been a common complaint, though according to the group that approved this campaign that is precisely why they approved it. They had seen other "mysterious" campaigns (Like "I hate you Sarah Marshall") work well, so they though the same would work for libraries. I have yet to see any website usage numbers to show that it worked.
Posted by: Sarah Houghton-Jan (LiB) | August14, 2008
