Featured Reviews: A Way to Give Easy Ego Boosts to Your Customers

A review on Yelp I wrote for Book Passage, a wonderful local bookstore where I've listened to Irvine Welsh and Nick Bantock within 3 feet of these wonderful authors.  Yesterday it was named the Review of the Day for the Northern Bay Area, and is now the featured review for Book Passage.  What a kick!  Also amusing is that the review from the day before was of my favorite take-out place (literally 3 blocks from our house) and the review from the day after was of our favorite ice cream place in Fairfax.  Ah yes, Northern California...we sheltered few.

At any rate, this RotD experience made me think that when libraries offer reviewing options for their users, a "Review of the Day" or "Review of the Week" feature should be created and plugged like crazy.  For whatever reason, being picked as a RotD, in a sick way, makes me like Yelp more and want to post more reviews.  Yes, I am a lemming.  I can't help it.  But my guess is that we all like positive reinforcement and in that way are all lemmings to some extent.  So, as libraries, let's use that!