Some good PR for libraries and librarians

Two New York newspapers, The Sun ("For New Look Librarians, Head to Brooklyn")and The New York Times ("A Hipper Crowd of Shushers") decided to write articles about how the librarian image is changing, and how gosh darn hip we are.  Both are about the Brooklyn-based librarian group, Desk Set.  I wonder if they sent out a press release or some such.  It's great that some good PR is coming out about libraries and librarians, showing how we're a profession of technology-gurus and research experts more than anything else...not book-stamping shush monsters.