Cell phone text messaging in libraries

Helene Blowers has some great ideas about how to market library services using text messaging.  You've seen those campaigns that say: "Text 4950 to the American Idol number for a chance to win a trip to New York!" (or some such).  Blowers suggests promoting texting the library for things like book reviews, information on services, and more.  A service, called reactee, does all the work for you: just record the message you want to record, order some shirts with the info on them (you can of course promote it other ways too), and you're good to go!  This is a very, very cool idea.