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May 23, 2007
Using Twitter to Pull In Web Traffic
There is a useful article on SearchEngineLand about using Twitter to generate traffic on your websites. The article recommends installing a Twitter Widget on your webpage so users will see what you are doing (and know you are using Twitter, and therefore "friend" you). Definitely another tool in the online marketing toolbox that we all need to start devoting more staff time to.
May 23, 2007 | Permalink
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Comments
John, I think you mean "sarcastic," not "ironical." Assuming that, no, I was not being sarcastic. But what I meant was (and the sentence does bear this out): we need to spend more time on online marketing. We need to spend staff time reaching out to people online, just like we do in physical space. It's not enough just to have your library's website, and that's it. You should be posting your events on community calendars online, putting audio content into iTunes, etc. No sarcasm at all there...not a drop.
Posted by: Sarah Houghton-Jan (LiB) | May25, 2007
"Definitely another tool in the online marketing toolbox that we all need to start devoting more staff time to."
let's hope this is ironical!
both staff and staff-time are in too short scarce. is this really a best-use of time? budgeting time is about priorities. is this a high priority?
Posted by: john | May25, 2007
I haven't seen that Mara, but perhaps others have. Anyone?
Posted by: Sarah Houghton-Jan (LibrarianInBlack.net) | May24, 2007
Remember how people were posting every reference desk interaction on various blogs -- there was one site in particular where anybody could post theirs. (Can't remember the name!) Anyway, do you know if any librarians are using Twitter to post reference questions and other customer service transactions, as they happen?
Posted by: mara | May24, 2007
