Who's talking about your library?

Who's talking about you?  Who's talking about your library?  How about your town or school?  You can find it all if you track RSS feeds called "ego feeds."  I posted about these a while back (a few times actually), as did Stephen Abram and other librarian bloggers.  Stephen has now pointed us to another source for information on how to do this: "31 Places to Monitor Your Reputation Online," by Li Evans on the Search Marketing Gurus blog.  Quite a good list--adds a few things that I haven't seen elsewhere.