Better beginnings for articles and presentations

Kathy Sierra has written a fabulous post on the Creating Passionate Users Blog entitled: "Better Beginnings: how to start a presentation, book, article...".  Most of the things she talks about are a rehash if you paid attention in Composition 101, but if you didn't (and you know you didn't), you will benefit from this post.  Advice about showing not telling, not starting with the history of a project, grabbing the reader/listener at the beginning, etc. all work to help make your conference presentation, proposal, article...whatever...much more engaging for your reader.  If you are writing or presenting anytime soon, please read this!