Public Attitudes about Libraries

From Public Agenda (a non-partisan opinion research organization): A Fresh Look at Public Attitudes About Libraries in the 21st Century.  This survey finds that "Americans prize public library service and see libraries as potential solutions to many communities’ most pressing problems, from universal access to computers to the need for better options for keeping teens safe and productive."  The finding most interesting to me, and one that flies in the face of most libraries' marketing and technology plans, is that higher-income families use the library more than lower-income families. 

Welcome to crazy-town folks...where the $100,000 manager's family uses the library too--and they have computers at home to access your services...what are you doing to provide them with resources they need?  How does the knowledge that middle-class and wealthy folks use the library too change your strategic plan?  Your marketing ideas?