Where Learners Go: Online

Have a new technology project that you need to convince your administration to let you move forward with?  Need to convince your boss that adding RSS feeds to your site is important?  Read Joan K. Lippincott's article in Library Journal: "Where Learners Go."  From the article:

It is crucial that librarians who are committed to maintaining and expanding their role and the role of libraries in the new learning process via the Internet ensure that their web presence engages those new learners. They must develop content and services that have more affinity with the style of people who work in a multimedia world and spend much of their communication and work time online.

My recommendation is to print out a copy of this thing and discretely tuck it into your boss's inbox.