RSS needs a new image for libraries

Aaron has some wonderful thoughts about RSS in libraries.  The main thrust of his post?

Ask your neighbor what “Really Simple Syndication” is. 98% of you will come back having received strange looks, and maybe 1% of you (likely less) will have the correct answer.**

** The missing 1%? You’ll come back with a black eye.

It points out an ongoing problem for those of us involved in the tech side of libraries--giving our users what they want, or trying to tell them what they want (even though we think we know it's good for them). 

And Aaron is right about something else--ILS vendors don't want to give us stuff unless we can show them that our users will take advantage of it.

And Dave has some more thoughts about getting RSS to have a presence in libraries, starting with calling it something else--preferably a name that actually means something to users.

So, LiB's advice is to educate your users, but even before that, start with your staff.  If the frontline staff don't know what it is and how to use it, then it's not going much of anywhere (beyond the pretty visions of dancing RSS feeds in your head).